LinkedIn Ads (a proprietary platform I hear) and Google AdWords (also proprietary :-) should allow users to "close" the ad in hopes to see the next one that might fit their needs better.
I enjoy how I can do this on Facebook - while I view the "People I May Know" widget on the right of the page, I can close the people I don't want to "friend" and upon clicking the "close" button, the next friend recommendation comes to life.
So, LinkedIn and Google - it'd be nice if you started doing this with your ads. I might click fewer organic results and more sponsored ads if this change occurs.
Sincerely,
Zack Parnell
@zackparnell
P.S. Any other companies that earn revenue with PPC platforms, please also make this change and make it a web-standard.
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